Market commonality and resource similarity
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Market commonality and resource similarity determine whether firms are in direct competition and thus likely to attack each other or respond to each other’s attacks. In general, the more markets in which there is product, service, or customer overlap, and the greater the resource similarity between two firms, the more intense the direct competition between them. When firms are direct competitors in a large number of markets, attacks are less likely because responding firms are highly motivated to quickly and forcefully defend their profits and market share. By contrast, resource similarity affects response capability, meaning how quickly and forcefully a company responds to an attack. When resource similarity is strong, attacks are much less likely to produce a sustained advantage because the responding firm is capable of striking back with equal force. In the case of Apple, they have kept constant innovation at the core of their business. For instance, when they launched the iPod, no other portable music players on the market compared to it. This allowed the company to register massive sales before the competition could catch up. The same followed with the launch of their iPhone series and iPads. In this respect, the commonality of market and similarity of resources in global technology industry aided the prosperity of their innovations.
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Write My Essay For MeTo keep up with Apple’s unending dominance in technology industry, Apple’s competitors are likely to embark on a creative adoption of its iPhone series and iPads. This competitive rivalry scenario has been adopted by Amazon that ventured onto the smartphone market. Additionally, they would want to fast-track their innovation processes to keep up with Apple’s innovative designs. This would extend the similarity of products to include Apple products and hopefully stifle Apple’s sales. To this, Apple is likely to enhance their innovations and make certain that their gadgets are even easier for consumers to use, an aspect that has given the company a competitive advantage for many years.
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