- You are planning to start an online marketing for
your KSA based restaurant chain named as “Al-Mataam.” - Create a mind map to identify the essential procedures to
carry out an Internet marketing for “Al-Mataam”. [Note: Mind map must be up to
three levels]
- Develop a decision tree to help your online customer to
determine what meal to buy from “Al-Mataam”. You may use any attribute you wish
(cost, calories,) type of food (Veg, Non-Veg (chicken, Mutton, beef, or Fish))
Regional Food (Arabian, India, Turkish, Chinese, etc).
- As a CEO of
“Al-Mataam” you have to hire a Restaurant Manager for its Riyadh location. You have
shortlisted the following five candidates with their skill set.
| Yousuf | Amal | John | Ahmad | Julie | |
| Experience in Year | |||||
| Experience of Restaurant | 5 | 2 | 3 | 0 | 1 |
| Knowledge of service industry | 5 | 4 | 4 | 5 | 3 |
| Business Development Experience | 1 | 3 | 2 | 4 | 4 |
| Leadership Experience | 2 | 2 | 1 | 2 | 3 |
| Computer proficiency | Good | Average | Good | Poor | Excellent |
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a. Rate each criteria on a scale of 1-5. In this case, 1 is less important and 5 is most important. Based on the weightage and criteria identify the most suitable candidate.
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