BBMM507 International Business Management

BBMM507 International Business Management

Written Assignment – Individual Case Study Information


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The following is the basis for your assignment. This Assignment constitutes 20% of your overall grade for the Unit. The final word count is 1500 words excluding references.

  • You are to work alone.
  • You are to use the country that the Lecturer has assigned to you as a base for your paper.
  • You will be penalized if you do not stick to the country assigned to you.

Your paper will be submitted via Turnitin and will be 1500 words

Assignment Brief:

You are a member of the Board of an Australian Company. Your office is expanding overseas and you need to prepare one of your employees to take up the role of General Manager for that country. One obvious form or preparation for an overseas job is learning about the local culture of your new location. This is exactly what we will do: The reports will be in a business presentation type format. BBMM507 International Business Management

Typically such reports focus on countries and may include any specific cultural space (country, region, city, etc.)

The report format and relevant issues to discuss include the following:

1. Title Page – Target country

2. The Country – A very brief description of the country.

3. Formal Institution Analysis – Specifics of the political, economic, technological, and legal environment of the target country, as relevant including corruption and how to deal with government interference.

4. Informal Institutions Analysis – A general description of the target country and culture in the country (e.g., cultural dimensions, religion and beliefs, language, etc.)

    1. How informal norms in society will affect your day to day role.
    2. Management practices prevalent in this culture (e.g., how are employees hired? promoted? motivated?)
    3. Any other interesting and specific details that provide a good understanding of “how things work”

5. The Expatriate – Skills and abilities that potential expatriates need in order to be successful in this culture

6. Recommendation – Should we or should we not open up here? Summarise your justification.

No country will be assigned to more than 1 person.  This way we will cover a wide range of cultures – knowledge from multiple cultures contributes to the development of cultural intelligence.

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