New product or brand

Essay Question

You are the CEO of a company that just
came up with a “new product and/or brand.” First explain the product;
you may want to explain it in great detail (product features, target market, competitors,
substitutes etc.) if these factors will affect the digital marketing
strategy and tactics. Then in detail explain your digital marketing strategy
and tactics in respect to e-commerce, social media platforms, social media
content, digital advertising, SEO, email marketing, influencer marketing, as
well as other forms of content marketing (user-generated content, case studies,
white papers, webinars, podcasts, etc.).

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Tips:

• It is certainly harder to come
  up with a new product than just a new brand which is why I am more likely to
  give more points to the person who is able to achieve the more difficult task.
• While I do give the creativity
  side of this question some points the majority of points will come from how
  comprehensive your answer to this question is.
• If you want to submit a logo,
  product drawings etc. go ahead and submit that.
• For this question, I want you
  to strictly focus on digital marketing strategies and tactics. However, if you
  have an absolutely great marketing idea (not related to digital marketing) then
  go ahead and submit that.

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