Pricing Strategies And Decisions

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Develop a report about your client for your boss (three to five pages recommended) that includes the following components:


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  1. Pricing Strategy Management
  2. Evaluate the pricing policies, processes, and methods your client uses to manage its pricing strategies.
  3. Identify the policies used to manage the pricing strategy of the company.
  4. Describe the price-setting process the company uses and determine if prices are sustainable and profitable.
  5. Differentiate between incremental and avoidable costs and analyze contribution margin for your client’s three top-selling products.
  6. Explain why your client should or should notinvest in a breakeven analysis.
  7. Pricing Decisions
  8. Determine the impact pricing decisions have on the overall marketing strategy of the company.
  9. Discuss the challenges your client could face when implementing a new or updated pricing strategy.
  10. Describe the strategies used by competitors and create solutions to react to their actions.
  11. Determine the best method for managing competitive information and current trends in pricing.
  12. Explain the importance of accurate measurement of price sensitivity of consumers.
  13. Ethics and the Law
  14. Identify any potential ethical and legal implications related to pricing.

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