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Develop a report about your client for your boss (three to five pages recommended) that includes the following components:
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- Pricing Strategy Management
- Evaluate the pricing policies, processes, and methods your client uses to manage its pricing strategies.
- Identify the policies used to manage the pricing strategy of the company.
- Describe the price-setting process the company uses and determine if prices are sustainable and profitable.
- Differentiate between incremental and avoidable costs and analyze contribution margin for your client’s three top-selling products.
- Explain why your client should or should notinvest in a breakeven analysis.
- Pricing Decisions
- Determine the impact pricing decisions have on the overall marketing strategy of the company.
- Discuss the challenges your client could face when implementing a new or updated pricing strategy.
- Describe the strategies used by competitors and create solutions to react to their actions.
- Determine the best method for managing competitive information and current trends in pricing.
- Explain the importance of accurate measurement of price sensitivity of consumers.
- Ethics and the Law
- Identify any potential ethical and legal implications related to pricing.
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