Rate Methods of HR and Technology Practices for Developing Sustainable Innovation

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Due December 8 at 11:59 PM

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For this week’s assignment, you will create a video presentation by using the Kaltura CaptureSpace tool located in NCUOne. To access the video capturing tool, follow the tutorial found in your Books and Resources for this Week.

For this assignment, you are asked to read the story about Progressive Insurance (Megson & Hammer, 2004) as a foundation for your presentation. Your task is to act like a business reporter covering a story for a business news network. You are expected to provide a summary of the human resource, technology, and process improvement efforts explained by Megson and Hammer, and then, provide a grade of A-F on the company performance. You are expected to give a grade on each of the summary elements and then an overall grade of the company’s performance. Your news story and grading should be no more than 5 minutes. You are expected to submit a transcript of your video. Feel free to be creative with your video as this is your news story to tell. Please keep in mind that while you are not expected to note your sources in your video presentation, you are expected to cite them in your transcript. You should reference at least 4 resources for this assignment using sources from the Library.

Length: Your video should be no more than 5 minutes.

References: You may reference any of the other resources provided in your reading this week.

Your video presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.


Megson, L., & Hammer, M. (2004). Deep change: How operational innovation can transform your company. Harvard Business Review, 82(7/8), 182–183.

Week 6


Leading and Managing Sustainable Innovation

Perhaps there is no important rule in business than understanding that there is no one-size-fits-all approach to creating innovation. Even if you can create a spark of innovation, there is no guarantee that it can be maintained if there is no culture to maintain it. Simply stated, organizational leaders have to build an environment where innovation can occur and where it can be maintained. For innovation to happen, many conditions must be met. However, the conditions are not formulas for perfect innovations but simple elements that a manager must mix in the proper proportions for their respective organization. These elements include, but are not limited to, employees being encouraged to participate in process improvement; managers being willing to allow for failures with innovation; and finally, risk management must occur and must become socially ingrained. Keep in mind this is not risk avoidance; it is risk management of the inherent risks of seeking to be an innovator. Other elements may include multitasking, job rotation, and modification of responsibilities.

Sustainable innovation is the continued application of all the previously mentioned ideas and a developed culture that starts with the hiring process and continues with the development of incumbent employees and mid-level managers. The willingness and acceptance of change as an ally towards growth versus seeing change as an enemy is essential. Executive leaders, mid-level managers, and even employees must understand the mission and capture the vision of the organization and the push for continued perfection of the process, product or service must be the always sought-after goal for the organization. To that, each member of the organization must see their functional role as contributing towards those stated objectives.

Be sure to review this week’s resources carefully. You are expected to apply the information from these resources when you prepare your assignments.

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